Meet The ASUS STRIX R9 Fury

Our second card of the day is ASUS’s STRIX R9 Fury, which arrived just in time for the article cutoff. Unlike Sapphire, Asus is releasing just a single card, the STRIX-R9FURY-DC3-4G-GAMING.

Radeon R9 Fury Launch Cards
  ASUS STRIX R9 Fury Sapphire Tri-X R9 Fury Sapphire Tri-X R9 Fury OC
Boost Clock 1000MHz /
1020MHz (OC)
1000MHz 1040MHz
Memory Clock 1Gbps HBM 1Gbps HBM 1Gbps HBM
VRAM 4GB 4GB 4GB
Maximum ASIC Power 216W 300W 300W
Length 12" 12" 12"
Width Double Slot Double Slot Double Slot
Cooler Type Open Air Open Air Open Air
Launch Date 07/14/15 07/14/15 07/14/15
Price $579 $549 $569

With only a single card, ASUS has decided to split the difference between reference and OC cards and offer one card with both features. Out of the box the STRIX is a reference clocked card, with a GPU clockspeed of 1000MHz and memory rate of 1Gbps. However Asus also officially supports an OC mode, which when accessed through their GPU Tweak II software bumps up the clockspeed 20MHz to 1020MHz. With OC mode offering sub-2% performance gains there’s not much to say about performance; the gesture is appreciated, but with such a small overclock the performance gains are pretty trivial in the long run. Otherwise at stock the card should see performance similar to Sapphire’s reference clocked R9 Fury card.

Diving right into matters, for their R9 Fury card ASUS has opted to go with a fully custom design, pairing up a custom PCB with one of the company’s well-known DirectCU III coolers. The PCB itself is quite large, measuring 10.6” long and extending a further .6” above the top of the I/O bracket. Unfortunately we’re not able to get a clear shot of the PCB since we need to maintain the card in working order, but judging from the design ASUS has clearly overbuilt it for greater purposes. There are voltage monitoring points at the front of the card and unpopulated positions that look to be for switches. Consequently I wouldn’t be all that surprised if we saw this PCB used in a higher end card in the future.

Moving on, since this is a custom PCB ASUS has outfitted the card with their own power delivery system. ASUS is using a 12 phase design here, backed by the company’s Super Alloy Power II discrete components. With their components and their “auto-extreme” build process ASUS is looking to make the argument that the STRIX is a higher quality card, and while we’re not discounting those claims they’re more or less impossible to verify, especially compared to the significant quality of AMD’s own reference design.

Meanwhile it comes as a bit of a surprise that even with such a high phase count, ASUS’s default power limits are set relatively low. We’re told that the card’s default ASIC power limit is just 216W, and our testing largely concurs with this. The overall board TBP is still going to be close to AMD’s 275W value, but this means that Asus has clamped down on the bulk of the card’s TDP headroom by default. The card has enough headroom to sustain 1000MHz in all of our games – which is what really matters – while FurMark runs at a significantly lower frequency than any R9 Fury series cards built on AMD’s PCB as a result of the lower power limit. As a result ASUS also bumps up the power limit by 10% when in OC mode to make sure there’s enough headroom for the higher clockspeeds. Ultimately this doesn’t have a performance impact that we can find, and outside of FurMark it’s unlikely to save any power, but given what Fiji is capable of with respect to both performance and power consumption, this is an interesting design choice on ASUS’s part.

PCB aside, let’s cover the rest of the card. While the PCB is only 10.6” long, ASUS’s DirectCU III cooler is larger yet, slightly overhanging the PCB and extending the total length of the card to 12”. Here ASUS uses a collection of stiffeners, screws, and a backplate to reinforce the card and support the bulky heatsink, giving the resulting card a very sturdy design. In a first for any design we’ve seen thus far, the backplate is actually larger than the card, running the full 12” to match up with the heatsink, and like the Sapphire backplate includes a hole immediately behind the Fiji GPU to allow the many capacitors to better cool. Meanwhile builders with large hands and/or tiny cases will want to make note of the card’s additional height; while the card will fit most cases fine, you may want a magnetic screwdriver to secure the I/O bracket screws, as the additional height doesn’t leave much room for fingers.

For the STRIX ASUS is using one of the company’s triple-fan DirectCU III coolers. Starting at the top of the card with the fans, ASUS calls the fans on this design their “wing-blade” fans. Measuring 90mm in diameter, ASUS tells us that this fan design has been optimized to increase the amount of air pressure on the edge of the fans.

Meanwhile the STRIX also implements ASUS’s variation of zero fan speed idle technology, which the company calls 0dB Fan technology. As one of the first companies to implement zero fan speed idling, the STRIX series has become well known for this feature and the STRIX R9 Fury is no exception. Thanks to the card’s large heatsink ASUS is able to power down the fans entirely while the card is near or at idle, allowing the card to be virtually silent under those scenarios. In our testing this STRIX card has its fans kick in at 55C and shutting off again at 46C.

ASUS STRIX R9 Fury Zero Fan Idle Points
  GPU Temperature Fan Speed
Turn On 55C 28%
Turn Off 46C 25%

As for the DirectCU III heatsink on the STRIX, as one would expect ASUS has gone with a large and very powerful heatsink to cool the Fiji GPU underneath. The aluminum heatsink runs just shy of the full length of the card and features 5 different copper heatpipes, the largest of the two coming in at 10mm in diameter. The heatpipes in turn make almost direct contact with the GPU and HBM, with ASUS having installed a thin heatspeader of sorts to compensate for the uneven nature of the GPU and HBM stacks.

In terms of cooling performance AMD’s Catalyst Control Center reports that ASUS has capped the card at 39% fan speed, though in our experience the card actually tops out at 44%. At this level the card will typically reach 44% by the time it hits 70C, at which point temperatures will rise a bit more before the card reaches homeostasis. We’ve yet to see the card need to ramp past 44%, though if the temperature were to exceed the temperature target we expect that the fans would start to ramp up further. Without overclocking the highest temperature measured was 78C for FurMark, while Crysis 3 topped out at a cooler 71C.

Moving on, ASUS has also adorned the STRIX with a few cosmetic adjustments of their own. The top of the card features a backlit STRIX logo, which pulsates when the card is turned on. And like some prior ASUS cards, there are LEDs next to each of the PCIe power sockets to indicate whether there is a full connection. On that note, with the DirectCU III heatsink extending past the PCIe sockets, ASUS has once again flipped the sockets so that the tabs face the rear of the card, making it easier to plug and unplug the card even with the large heatsink.

Since this is an ASUS custom PCB, it also means that ASUS has been able to work in their own Display I/O configuration. Unlike the AMD reference PCB, for their custom PCB ASUS has retained a DL-DVI-D port, giving the card a total of 3x DisplayPorts, 1x HDMI port, and 1x DL-DVI-D port. So buyers with DL-DVI monitors not wanting to purchase adapters will want to pay special attention to ASUS’s card.

Finally, on the software front, the STRIX includes the latest iteration of ASUS’s GPU Tweak software, which is now called GPU Tweak II. Since the last time we took at look at GPU Tweak the software has undergone a significant UI overhaul, with ASUS giving it more distinct basic and professional modes. It’s through GPU Tweak II that the card’s OC mode can be accessed, which bumps up the card’s clockspeed to 1020MHz. Meanwhile the other basic overclocking and monitoring functions one would expect from a good overclocking software package are present; GPU Tweak II allows control over clockspeeds, fan speeds, and power targets, while also monitoring all of these features and more.

GPU Tweak II also includes a built-in copy of the XSplit game broadcasting software, along with a 1 year premium license. Finally, perhaps the oddest feature of GPU Tweak II is the software’s Gaming Booster feature, which is ASUS’s system optimization utility. Gaming Booster can adjust the system visual effects, system services, and perform memory defragmentation. To be frank, ASUS seems like they were struggling to come up with something to differentiate GPU Tweak II here; messing with system services is a bad idea, and system memory defragmentation is rarely necessary given the nature and abilities of Random Access Memory.

Wrapping things up, the ASUS STRIX R9 Fury will be the most expensive of the R9 Fury launch cards. ASUS is charging a $30 premium for the card, putting the MSRP at $579.

Meet The Sapphire Tri-X R9 Fury OC The Test
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  • nightbringer57 - Friday, July 10, 2015 - link

    Intel kept it in stock for a while but it didn't sell. So the management decided to get rid of it, gave it away to a few colleagues (dell, HP, many OEMs used BTX for quite a while, both because it was a good user lock-down solution and because the inconvenients of BTX didn't matter in OEM computers, while the advantages were still here) and noone ever heard of it on the retail market again?
  • nightbringer57 - Friday, July 10, 2015 - link

    Damn those not-editable comments...
    I forgot to add: with the switch from the netburst.prescott architecture to Conroe (and its followers), CPU cooling became much less of a hassle for mainstream models so Intel did not have anything left to gain from the effort put into BTX.
  • xenol - Friday, July 10, 2015 - link

    It survived in OEMs. I remember cracking open Dell computers in the later half of 2000 and finding out they were BTX.
  • yuhong - Friday, July 10, 2015 - link

    I wonder if a BTX2 standard that fixes the problems of original BTX is a good idea.
  • onewingedangel - Friday, July 10, 2015 - link

    With the introduction of HBM, perhaps it's time to move to socketed GPUs.

    It seems ridiculous for the industry standard spec to devote so much space to the comparatively low-power CPU whilst the high-power GPU has to fit within the confines of (multiple) pci-e expansion slots.

    Is it not time to move beyond the confines of ATX?
  • DanNeely - Friday, July 10, 2015 - link

    Even with the smaller PCB footprint allowed by HBM; filling up the area currently taken by expansion cards would only give you room for a single GPU + support components in an mATX sized board (most of the space between the PCIe slots and edge of the mobo is used for other stuff that would need to be kept not replaced with GPU bits); and the tower cooler on top of it would be a major obstruction for any non-GPU PCIe cards you might want to put into the system.
  • soccerballtux - Friday, July 10, 2015 - link

    man, the convenience of the socketed GPU is great, but just think of how much power we could have if it had it's own dedicated card!
  • meacupla - Friday, July 10, 2015 - link

    The clever design trend, or at least what I think is clever, is where the GPU+CPU heatsinks are connected together, so that, instead of many smaller heatsinks trying to cool one chip each, you can have one giant heatsink doing all the work, which can result in less space, as opposed to volume, being occupied by the heatsink.

    You can see this sort of design on high end gaming laptops, Mac Pro, and custom water cooling builds. The only catch is, they're all expensive. Laptops and Mac Pro are, pretty much, completely proprietary, while custom water cooling requires time and effort.

    If all ATX mobos and GPUs had their core and heatsink mounting holes in the exact same spot, it would be much easier to design a 'universal multi-core heatsink' that you could just attach to everything that needs it.
  • Peichen - Saturday, July 11, 2015 - link

    That's quite a good idea. With heat-pipes, distance doesn't really matter so if there is a CPU heatsink that can extend 4x 8mm/10mm heatpipes over the videocard to cooled the GPU, it would be far quieter than the 3x 90mm can cooler on videocard now.
  • FlushedBubblyJock - Wednesday, July 15, 2015 - link

    330 watts transferred to the low lying motherboard, with PINS attached to amd's core failure next...
    Slap that monster heat onto the motherboard, then you can have a giant green plastic enclosure like Dell towers to try to move that heat outside the case... oh, plus a whole 'nother giant VRM setup on the motherboard... yeah they sure will be doing that soon ... just lay down that extra 50 bucks on every motherboard with some 6X VRM's just incase amd fanboy decides he wants to buy the megawatter amd rebranded chip...

    Yep, NOT HAPPENING !

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