The Camera

If the One’s industrial design and materials choices make it nice to own, it’s the camera that makes the One a must have. In fact, that’s how it all started for me. I popped my test sim into the One and started carrying it around with my iPhone 5 as I went about the user experience part of my review process. I quickly found myself only taking photos using the One, and using the 5 for everything else. After a few days, the 5 was pretty much only used to check iMessages and answer calls to that number - with the One being used for everything else.

I remember talking to Brian after he first learned about what HTC decided to do with the One’s camera system. I believe he said something like “this is exactly what they should be building”. In the three years I’ve worked with Brian I don’t think I’ve ever heard him say that about any smartphone OEM’s decision with any component/subsystem. The strong endorsement was enough to pique my interest in the One.

Brian will go into great detail about the One’s camera in his review, and what I’ll provide here is no where near doing it justice but I’ll do my best.

At a high level, HTC’s strategy with the One is to boldly bow out of the megapixel race and instead integrate a lower resolution rear facing camera sensor with larger pixels. Each pixel in the One’s 4MP rear facing camera sensor is over 2x larger than those in the iPhone 5, and even larger than those in the Galaxy S 4. Larger pixels help ensure a better signal to noise ratio, which in turn can really improve low light performance when paired with a suitable lens.

The downsides are obvious. Very well lit scenarios can suffer compared to a higher resolution sensor, and the bigger issue for HTC is that 4MP doesn’t sound as good to the uninformed consumer compared to the Galaxy S 4’s 13MP rear camera. HTC tried to get around the latter problem by calling its larger pixels Ultrapixels, but then it’s up to point of sale training to ensure that the benefits are adequately conveyed. Call me cynical but I don’t have a bunch of faith there.

The F2.0 lens ensures a bunch of light can hit the sensor, and the result is easily the best low light performance I’ve ever seen in any Android or iOS smartphone. I took this shot during Jen-Hsun’s GTC 2013 keynote earlier this week:

The One seems to want to drive ISO as high as possible to increase brightness, so for this particular shot I manually set ISO down to 100, but otherwise everything else was left to defaults.

The Auto ISO algorithm doesn’t always drive itself super high however, the shot below is outside of Terminal 2 at the RDU airport at 11:29PM:

For this shot I didn’t touch anything and the result was a surprisingly low-noise shot.

It’s not just night shots where the One’s camera excels, but also in the more common poorly lit indoor scenarios where I come away very impressed:

HTC One


iPhone 5

In well lit outdoor scenes the One’s camera does a reasonable job (although HTC seems to have an issue with noise in these well lit scenes from whatever processing they seem to be doing):

Integrating a good sensor and camera system is just part of what the One does really well here. The feature that I’ve found resonates the best among normal smartphone users is the highlights reel.

Sense 5.0 will automatically assemble 30 second highlights videos based on photos and video you’ve taken throughout your day. The One automatically adds filters, background music and stitches everything together; all you have to do is use the camera to take photos and video, everything else happens automatically.

The highlights reel below is one that was automatically generated based on my photos and videos from opening day at GTC 2013:

Although highlights reels are automatically generated, you can also generate highlights of individual albums. I created an album of photos I had taken over the past couple of trips (as well as some shots I took at home) and the One created this video:

Each highlights reel is shared as standard MP4 (baseline profile, ~3Mbps 720p H.264), so compatibility isn't a concern.

You can manually choose from multiple themes (filters/music combinations, 6 total), but there’s unfortunately no way to add your own background music yet (I suspect this is coming in the next major update).

The highlights reel is easily the most emotionally engaging feature the One has to offer, even ranking above aesthetics and build quality in my opinion. It’s the type of feature that really seems to resonate with everyone I show it to. The killer aspect in all of this is the fact that the One will put together highlights reels automatically, with no user intervention.

I can see the background music and filters getting boring after a while, and that’s why it’s very important for HTC to quickly enable end users to supply their own audio tracks (as well as quickly - and regularly - expand the collection of filters offered).

The downside to the One’s highlights reel autonomy is the feature remains relatively buried, almost hidden in the gallery app rather than front and center like Blinkfeed. The highlights reel is easy to demonstrate to someone else, it’s just not as obvious of a feature when you pick up the phone for the first time.

I haven’t touched on Zoe, the ability to simultaneously shoot stills and record a short video - both at full res. Zoe is a difficult feature to really explain without demonstrating it, but it does wonders in the creation of highlights reels. Zoe is a great way of dealing with the problem of what to do when your subject is in motion - do you hope for a good still or just capture a video? Zoe interestingly enough does both. It’ll capture a 1080p30 video, as well as 20 full resolution (4MP) stills at the same time.

I’ve mostly been using Zoe as a way to make my highlights reels more interesting, but the best use case I’ve seen was actually by a friend of mine who used it to capture the actions of some street performers in Europe. In one Zoe he had performers spinning on their heads, which typically would make for a good video or an emotionless (but potentially cool) still. Zoe delivered both.

The One, like Nokia’s Lumia 920, features optical image stabilization (OIS), which is designed to help both in shooting video as well as improving low light performance. In practice, I’m not super impressed with the OIS implementation on the One. It seems to need a bit of tuning, but I’ll leave it to Brian to explain exactly what’s going on.

Shot to shot latency on the One is amazing. Video quality is solid as well.

The One has the physical beauty to get you interested, but the camera prowess to keep you engaged.

Introduction & Design The Rest of the Features
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  • Biln3 - Thursday, March 21, 2013 - link

    HTC should of atleast gave us a removable battery, since contracts are 2 years long, the battery will be alot weaker by then. they cant lie to us anymore and say phones with removable batteries can be made thinner. the galaxy S4 is one of the thinnests phones out there.
    I've never heard someone say "Eww i'm not buying that phone it has a removable battery and a micro SD slot." but i have heard plenty people say the opposite.
  • Pylon757 - Thursday, March 21, 2013 - link

    Except you'd have to sacrifice the seamless design and the really niced curved back if you want a removable battery.
  • flyingpants1 - Thursday, March 21, 2013 - link

    Form over function!!!!
    Most people put their phone in a case.
  • Pylon757 - Thursday, March 21, 2013 - link

    1. I don't.
    2. The curved back makes it much more comfortable to hold, which is definitely function.
  • CeriseCogburn - Monday, March 25, 2013 - link

    What ? So curved back is good (battery access or not) but almost square corners is as well ?

    You don't have to sacrifice a curved back for a removable battery. If you do not have a removable back, you have to sacrifice any change in shape and color.

    Since you don't use a cover, you have to sacrifice your crappy looking phone back, forever scratched, faded, and spewed upon.

    A removable cover is replaceable and often modded.
  • Biln3 - Friday, March 22, 2013 - link

    they can cut in a battery door, the back isn't curved that much to where a battery won't fit if a door is cut out. I never use phone cases they are useless and pointless. I always put my phone in an empty pocket and my keys and other stuff in the other. I do use a zagg screen protector, that's all you need. I never understood why people use phone cases especially the otter boxes, it makes your 9mm thick phone a 29mm phone. what are people doing with there phones.
  • flyingpants1 - Friday, March 22, 2013 - link

    Dropping them. Then reselling them for full value because they are in perfect condition. Otterbox commuter is around 15mm thick and I throw my phone at the ground to demonstrate how effective it is.
  • tipoo - Thursday, March 21, 2013 - link

    I hope this one does it for HTC. Their One X was arguably better than the GSIII, but sold far less units due to Samsungs massive marketing push. I hope the same isn't repeated here, as the One really appears to be the type of phone that really should have its creators rewarded, I think this may be the best looking phone out there and certainly by far the best looking Android phone out there at least. The stereo speakers on two sides are a nice touch, stereo is kind of useless (like on my iPad Mini) if both speakers are shooting in the same direction, the sound mushes together anyways. And the chassis is really nice, display is great, etc. Really my favorite phone so far.
  • nerd1 - Thursday, March 21, 2013 - link

    One X was NOT better - it lacked removable battery and micro SD slot.
  • Pylon757 - Thursday, March 21, 2013 - link

    Those are not the only two qualities that instantly make a phone objectively worse than another phone. The One X had better design and a sharper (and arguably better) screen.

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