Intel Brand Tie-ins: New Avengers Packaging Gives You a New Box To Play With
by Dr. Ian Cutress on August 14, 2020 6:15 PM EST- Posted in
- CPUs
- Intel
- Comet Lake
- Marvel
- Avengers
When buying a new processor, what’s the first thing to look for? Price? Performance? Frames per Second? The Box? Intel’s new brand tie-in with Marvel’s Avengers now seems official, according to the @IntelGraphics twitter handle. With the new special edition processors, users can look forward to a brightly painted box. Yes, that’s pretty much it. Oooh, shiny shiny.
Leaks have suggested that these new boxed processors will carry new versions of Intel’s overclockable Comet Lake processors, such as the Core i9-10900K which will become new Core i9-10900KA models in Intel's database, however we are waiting on confirmation from Intel.
If this ends up being a success for Intel, no doubt it will set a precedent for future processor tie-ins. It is unclear if this arrangement involves Intel licensing the Marvel brand, or Marvel is paying Intel for co-branding ahead of Marvel's new videogame, the Marvel Avengers, set to launch on September 4th for Xbox, Playstation, and PC. There have also been suggestions that these processors may also carry codes to download extras for the game, perhaps skins or such, but again this has not been confirmed, nor is it clear that the game has any special Intel-specific acceleration for better gameplay. Imagine if the game detects the CPU string as '10900KA' and offers different abilites or modes - that would certainly interesting as to the mods that would appear to get around that restriction.
Pricing and availability are currently unknown, although we're expecting more details come September 4th.
Source: Intel Gaming on Twitter
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alfalfacat - Friday, August 14, 2020 - link
I can't tell which idea is worse: this one or the dodecahedron boxes from last gen.FreckledTrout - Friday, August 14, 2020 - link
This is much worse.nandnandnand - Friday, August 14, 2020 - link
"Collector's Edition" implies these are going to cost more than the same CPU in a regular box.Alistair - Saturday, August 15, 2020 - link
it was pretty hilarious when in store they knocked all the i9's on to the floor as they rolled awayHifihedgehog - Monday, August 17, 2020 - link
Yeah, Intel is pretty much the laughing stock among the sales reps at most computer supply stores (e.g. Micro Center) now. They know Intel's overrated fodder and they inwardly laugh when the last lingering, low-information, basement-dwelling fanboys insist on them.FreckledTrout - Friday, August 14, 2020 - link
WTFQuantumz0d - Friday, August 14, 2020 - link
PR team needs to be fired ASAP. WTF is this trash ? MCU itself is a joke, that Avengers game is an even bigger joke, with some idiotic forced protag and GaaS. Intel using this for selling ... damn it.Cringe city
nathanddrews - Saturday, August 15, 2020 - link
MCU is a joke? Pretty sure it's one of the most popular and successful run in entertainment history, but 8 definitely agree about the game. It's looking pretty shite.Quantumz0d - Saturday, August 15, 2020 - link
After Winter Soldier, they went all comedy popcorn flicks and with cheap CGI all over the place. Endgame was a big sham and it broke all records because they spent millions on marketing alone triple digits. And it was awful movie full of plot holes and plot armor characters. Cap Marvel needs no intro on her vile stance on men and etc and they chose her as the mascot for MCU going forward.Spunjji - Monday, August 17, 2020 - link
Behold, our resident shitlord z0d is salty about Captain Marvel. Who could have known?!"Vile stance on men" 😂🤣