OPPO Reno Series Western Launch: A Live Blog (2pm CET)
by Ian Cutress on April 24, 2019 7:30 AM EST- Posted in
- Smartphones
- Mobile
- Oppo
- OPPO Reno
08:21AM EDT - Following the launch of the Chinese Reno variants last week, OPPO is in Zurich today with the variants for the western markets, with a few differences specific to the European and North America markets. Follow along with our live blog, starting at 2:30pm Central European Time.
08:21AM EDT - Starting in 10 minutes.
08:25AM EDT - We're expecting about 150-200 press, and a similar number of partners
08:26AM EDT - We haven't covered OPPO as much in recent years, however the company is expanding beyond its traditional base of China/India into Europe, the Middle East, and North America
08:27AM EDT - They've also invested in regional PR, to ensure their contact with local press across those regions are being kept up to date with OPPO's product portfolio
08:27AM EDT - Ventures into 5G for example are a hot topic of late
08:28AM EDT - OPPO was part of the Swisscom event a couple of weeks ago where NSA 5G was enabled in over 30 different locations across Switzerland
08:28AM EDT - Of course, people are still waiting on devices to take advantage of the technology
08:29AM EDT - Should be almost ready to start now
08:31AM EDT - Here we go
08:31AM EDT - Intro video with lots of circles
08:32AM EDT - Vincent Huang to the stage
08:33AM EDT - European President of OPPO
08:33AM EDT - Announcing the beginning of a new chapter for OPPO and the smartphone industry
08:33AM EDT - The next 10 years of intelligence and connectivity
08:33AM EDT - Oppo launched its first phone 10 years ago
08:34AM EDT - Oppo's unit trajectory makes it different to others
08:34AM EDT - Oppo is user experience focused in a high gross market
08:34AM EDT - 'Transition from Wi-Fi to smartphone' ?
08:34AM EDT - Today, the first interaction with the internet is through the smartphone, not the PC
08:34AM EDT - Digital is now native
08:35AM EDT - Smartphones have a high quality base for launching products
08:35AM EDT - Two main targets - battery and camera
08:35AM EDT - Everyone wants the best of both
08:35AM EDT - First series of camera smartphones in Asia
08:36AM EDT - Also VOOC super charging - 5 minutes charge for 2 hours talk
08:36AM EDT - Oppo identifies and solves critical customers needs, challenging the existing smartphone standards
08:36AM EDT - Oppo is on a quest to develop high quality smartphones for consumers around the world
08:37AM EDT - It shapes the company, the DNA
08:37AM EDT - European expansion in 2018
08:37AM EDT - France, Italy, Spain, Netherlands
08:38AM EDT - Sliding camera smartphone: Find X with SuperVOOC
08:38AM EDT - 0 to 40 percent in 10 minutes
08:38AM EDT - Trajectory in Europe has been smooth and stable
08:38AM EDT - Enormous support since the european launch from partners and creators
08:38AM EDT - Swisscom, Orange, Telefonica, T-Mobile
08:39AM EDT - 2019 is a very special year for OPPO
08:39AM EDT - Expansion into Europe coincides with a new era of innovation beyond connectivity
08:39AM EDT - 2019: UK, Poland, Turkey, Switzerland
08:39AM EDT - Now in 40 markets worldwide
08:39AM EDT - 250m OPPO users globally
08:40AM EDT - Focus on the next decade is important
08:40AM EDT - 5G development
08:40AM EDT - 5G standardization team in OPPO since 2015
08:40AM EDT - 5G is the new challenge and opportunity for OPPO
08:40AM EDT - Ambition to find tangible benefits for users
08:41AM EDT - Showcased phones with 5G with Swisscom two weeks ago
08:41AM EDT - Oppo will expand into IOT devices
08:41AM EDT - (where are the audio equipment and DVD players?)
08:42AM EDT - Creating value for users
08:42AM EDT - Want to become the favorite brand in Europe
08:42AM EDT - It will determine the future technology
08:42AM EDT - New products and services
08:43AM EDT - $1.5B USD investment R&D for 2019
08:43AM EDT - covering smartphone, 5G, IoT, services
08:43AM EDT - Now for Reno series
08:43AM EDT - Marketing Manager Sanya Chen to the stage
08:43AM EDT - Phones for real life
08:44AM EDT - Product optimization has become a race for specifications
08:44AM EDT - Oppo is full of energy and creativity
08:44AM EDT - Create a product to get people excited
08:44AM EDT - Going beyond the obvious in innovation and design
08:45AM EDT - Smartphones are connected to our lives. Every one is unique, because of the owner, not the brand
08:45AM EDT - Reno is built for its unique users and self expression
08:45AM EDT - So many ways to see and experience the world
08:45AM EDT - Bring the inside of the phone to the outside
08:46AM EDT - co-creation platform with Creative Communities
08:46AM EDT - R&D center in Europe to develop expression and innovation for creation
08:46AM EDT - Reno is aligned with the interests of its users
08:46AM EDT - rooted in contemporary culture
08:46AM EDT - Reno is ready to go, and you can count on it
08:46AM EDT - Make your story unmissible
08:47AM EDT - Excited to push limits, embrace transformation
08:47AM EDT - video time
08:48AM EDT - Fuel your imagination, make your story unmissible
08:48AM EDT - Andie Cheng, PM at Oppo
08:49AM EDT - A smartphone is for work and for leisure. It should be a source of delight and inspiration
08:49AM EDT - Announcing the 'Reno 10x Zoom'
08:49AM EDT - Yes, that's its full name
08:49AM EDT - 3D glass on rear
08:50AM EDT - O-dot on rear for camera protection
08:50AM EDT - Bold use of color
08:50AM EDT - Color inspired by nature - Jet Black, Ocean Green
08:51AM EDT - Matte texture beneath the surface
08:51AM EDT - Notchless 6.6-inch OLED full screen display
08:51AM EDT - 1.66mm side bezel, 3.5mm bottom bezel
08:51AM EDT - 93.1% screen-to-body ratio
08:51AM EDT - (it's quite nice)
08:52AM EDT - AMOLED with DCI-P3 gamut
08:52AM EDT - Blue filtering enhanced by 56%
08:52AM EDT - Gorilla Glass 6 on front
08:53AM EDT - DC Dimming switch for flicker free eye care
08:53AM EDT - in-screen fingerprint display (Goodix I think)
08:53AM EDT - Custom solution for fingerprint brightness and speed
08:53AM EDT - Speed increased by 20-30%
08:53AM EDT - Front camera pops up
08:54AM EDT - 11 degree elevation, 0.8 seconds to appear
08:54AM EDT - Passed 200k times
08:54AM EDT - That's 5 years of use at 100/day
08:54AM EDT - Drop protection mechanism will retract the camera automatically
08:55AM EDT - Announced 10x zoom at MWC
08:55AM EDT - It's on the Reno 10x Zoom
08:55AM EDT - Solves all your zooming problems
08:56AM EDT - (it does 6x optical, 10x hybrid)
08:56AM EDT - 48MP main lens, 13MP telephoto, 8MP wide angle
08:57AM EDT - 13MP telephoto uses periscope technology
08:57AM EDT - allows for larger aperture
08:57AM EDT - (this is similar to the P30 Pro, but with better raw optical zoom)
08:57AM EDT - This camera has OIS
08:58AM EDT - Ultra wide angle does 120-degree
08:58AM EDT - Ultra Night Mode 2.0
08:58AM EDT - 48MP is Sony IMX586 with f/1.7 and 0.5-inch sensor
08:59AM EDT - AI processing acceleration
08:59AM EDT - In hand held, HDR enhanced mode uses 5 photos. In tripod mode, takes 17 photos
08:59AM EDT - AI algorithm achieves clearer images
09:00AM EDT - Software detects precise edge of human heads and adjusts appropriately to define the edges
09:00AM EDT - Dazzle Color Mode
09:00AM EDT - Portrait Mode
09:01AM EDT - Night HSL Restoriation Technology
09:01AM EDT - Front camera also supports Portrait Mode
09:01AM EDT - Front facing soft light can enhance light in low-light conditions
09:02AM EDT - Collaborate with Magnum Photos
09:02AM EDT - Magnum photos to the stage
09:05AM EDT - Partnership with Oppo
09:05AM EDT - Trevor Wang to the stage, talking software
09:06AM EDT - Qualcomm Snapdragon 855, LPDDR4x
09:06AM EDT - 'LPDDR4x efficiency increased by 17%' ?
09:06AM EDT - Battery charging has been a focus for OPPO
09:07AM EDT - VOOC 3.0 for Reno 10x Zoom
09:07AM EDT - 4065 mAh battery on Reno 10x Zoom
09:08AM EDT - New trickle charge algorithm, to reduce 90-100% charge time by half
09:08AM EDT - Reno is Hi-Res Audio certified
09:09AM EDT - Dolby Atmos support on the 10x Zoom
09:09AM EDT - It's your handheld dolby studio
09:09AM EDT - With headphones on (so, headphones only?)
09:09AM EDT - Stereo speakers on both ends it looks like
09:10AM EDT - ColorOS6, built on Android P/9
09:10AM EDT - Optimized for full screen
09:10AM EDT - Using grey lines so give more plesant visual experience
09:11AM EDT - More detailed animations when button presses etc
09:11AM EDT - Supports OPPO cloud services
09:11AM EDT - Can synchronize photos, contacts, audio, wifi passwords
09:11AM EDT - Can take to the next phone
09:11AM EDT - 5GB of free space per user
09:12AM EDT - HyperBoost 2.0
09:12AM EDT - A number of boost algorithms to speed up UX
09:12AM EDT - interacting with apps and games
09:13AM EDT - TouchBoost
09:13AM EDT - Improves touch priority in games
09:13AM EDT - FrameBoost
09:13AM EDT - Frame rate acceleration
09:14AM EDT - Reallocates system resources to maintain frame rate
09:14AM EDT - 'If the system knows in advance'
09:14AM EDT - Thermal performance is also important
09:15AM EDT - Tri-cooling
09:15AM EDT - A heatpipe and graphite sheets
09:15AM EDT - (they said liquid cooling. It's not liquid cooling, stop calling it that)
09:15AM EDT - TUV certification for games
09:16AM EDT - passed 55 tests in 31 categories in 4 dimensions
09:16AM EDT - All of these are part of ColorOS
09:17AM EDT - Video time
09:18AM EDT - Neil Yang, 5G engineer at Oppo
09:18AM EDT - Evolution from 2G to 3G to 4G to 5G
09:18AM EDT - Oppo has always partnered with carriers and developers for each new technology
09:19AM EDT - Defining the next ten years
09:19AM EDT - 5G will take digital transformation to a new level
09:19AM EDT - Making AI a global reality
09:19AM EDT - OPPO Reno 5G
09:19AM EDT - with 10x zoom
09:19AM EDT - working with Swisscom
09:20AM EDT - 1.5 Gbps or higher
09:20AM EDT - Immersion in AR and VR over 5G
09:20AM EDT - perfect for gamers
09:21AM EDT - Partnering with companies about 5G gaming - bandwidth, latency, lag, experience
09:21AM EDT - Oppo wants to be a co-part for online battle arena games
09:21AM EDT - 5G will connect everything around us
09:21AM EDT - Oppo will be at the center of intelligent GUIs
09:22AM EDT - Qualcomm to the stage
09:22AM EDT - Oppo is extracting all the performance and features embedded in the Snapdragon
09:23AM EDT - 5G is the step forward
09:24AM EDT - Switzerland is leading Europe in 5G, but other countries are catching up with spectrum auctions
09:25AM EDT - Achieved 1.86 Gbps in Zurich on 10th April with Oppo
09:28AM EDT - Oppo 5G Landing Project
09:28AM EDT - new partners
09:29AM EDT - Orange too
09:29AM EDT - Reno 5G will be on EE in UK
09:29AM EDT - this summer
09:30AM EDT - Photo time with partners
09:31AM EDT - Swisscom on the stage
09:32AM EDT - Looking for pioneers for 5G
09:32AM EDT - 5G for all of Switzerland by end of 2019
09:33AM EDT - First commercial 5G in Europe enabled last week
09:33AM EDT - Coping with the growth of data
09:34AM EDT - two variants: 5G fast and 5G wide
09:34AM EDT - 5G fast at 3.5 Gbps, 5G wide at 1.86 Gbps
09:34AM EDT - (that's actually smart branding for mmWave and sub-6 variants)
09:35AM EDT - Using 4G and 5G simultaneously
09:36AM EDT - Still a lot of curiousity from end users about 5G
09:36AM EDT - 5G devices coming in May, according to this guy
09:37AM EDT - Oppo, Swisscom, and Ericsson who do the infrastructure
09:37AM EDT - Early may in Swisscom shops
09:37AM EDT - No surcharge for using 5G over 4G
09:39AM EDT - Now price for Reno Series
09:39AM EDT - Standard Reno at 499 Euro (no zoom), available 10th May
09:39AM EDT - Reno 10x Zoom, early June at 799 Euro
09:40AM EDT - Reno 5G, available in May, 899 Euro / 999 CHF
09:40AM EDT - That's a wrap
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